Perfect Market acquires MediaRiver technology and team

We’ve come a long way at Media River.  Over the last few months, we’ve applied our technology to core problems in the media industry.  The service we offer scales nicely and we have proven benefits for advertisers, ad networks, and publishers alike.  We can serve highly relevant content into display networks, thereby transforming distracting banners ads into a service to the user, while simultaneously driving significant increases in ROI for advertisers.  We can extract keywords from pages with extremely high accuracy enabling ad networks to operate more efficiently.  And we can deliver related links to publishers that drive impressive click through rates and increased session lengths.  

Now, we’re pleased to announce that Perfect Market, an Idealab network company, has acquired our technology.  We are excited to be joining such an incredible team.

 

Please join me at my new home: http://drjaysblog.typepad.com/dr_jays_blog/

 

To the Media River team, thank you for your unwavering commitment and hard work.  To all of our customers, partners, advisors and investors:  thank you for your support and for showing us the way!  

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