I gave a talk on Monday at the Association for Educational Publishers summit in DC. The group was interested in user-generated content and how to leverage it. My presentation lays out an argument for why publishers should be paying attention to this important category. MediaRiver helps publishers get their content where the action is: even when users are outside of the programmed experiences provided on a publisher's web site.
Download AEP_MediaRiver_UGC.pdf to find out more.
User generated content and word-of-mouth ads both are going to influences buyers most.
Posted by: thebond.tv | June 20, 2007 at 04:52 AM
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