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AEP Talk on User-Generated Content

I gave a talk on Monday at the Association for Educational Publishers summit in DC.  The group was interested in user-generated content and how to leverage it.  My presentation lays out an argument for why publishers should be paying attention to this important category.  MediaRiver helps publishers get their content where the action is: even when users are outside of the programmed experiences provided on a publisher's web site. 

Download AEP_MediaRiver_UGC.pdf to find out more.

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Comments

User generated content and word-of-mouth ads both are going to influences buyers most.

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DR. JAY'S BLOG

  • Jay Budzik, Ph.D., is CTO of MediaRiver and coinventor of the contextual search technology powering ClickSurge. This blog talks about search, AI, and the media experiences that emerge from these basic technologies. More on Dr. Jay...

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