We announced AOL@SCHOOL Sidebar last week at FETC, the Florida Ed-Tech Conference. The reaction to the new AOL product was awesome. The teachers attending the show loved the idea that safe, educational content could be made available to students based on what they are working on. It's a great use of our technology -- chances are, students are already interested in whatever it is that they're doing on their PC. Otherwise they wouldn't be doing it. If we can serve up educational material that's related to what they're doing, then maybe we can harness their natural curiosity and help them learn more. Since it's stuff the student is interested in, maybe it'll even be fun for them. (If not, at least we can still help them with their homework!)
For us this was really big news, because it's a deal with internet giant AOL and because AOL@SCHOOL attracts so many visitors per month. Thanks to the AOL team who made this possible, and thanks to Elisabeth Osmeloski at Search Engine Watch and the rest of the press for the great coverage!
-j
Congratulations, Jay, Al & Company.
Contextualization is the "undiscovered country" of knowledge management. It will take time for pundits, jaundiced by decades of disappointment in KM, AI and other "esoteric" technologies, to realize just how signficant this technology can be in shaping a future generation of minds.
Watson is to search what scientific calculator is to the slide rule.
All the best.
Mike Chambers, President
mc3 Strategies
Posted by: Mike Chambers | March 31, 2007 at 05:09 PM